Audiences

Are we chasing audiences with marketing and theatrics at the expense of real engagement? Some observations and lessons from the world of opera.

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Trends in Arts Audience Behaviors

Drawing on a wide range of arts industry research and his own observations about the larger environment in which arts groups operate, Alan Brown shares six interrelated macro trends affecting audience behaviors and demand for arts programming.

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Choral music covers all manner of human experience—life, death, love, loss, hope, despair, longing, passion, freedom, spirituality. Those are topics that people of all generations can relate to. But it may take a little ingenuity and a willingness to break traditions to get 20- and 30-somethings into your concert hall. Here are three ideas for cultivating young audiences.

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Conversations with Choral Music Concertgoers

Through interviews with random, "ordinary" audience members, we discover how they found their way to choral concerts and what keeps them coming back for more—article includes practical recommendations for choral leaders.

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American Choral Review 53.1

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An Interview with CASA Founder and Sing-Off Producer Deke Sharon

Choral music—especially a cappella choral music—is more popular than ever it seems. Chorus America sat down with Deke Sharon, founder of the Contemporary A Cappella Society (CASA) and a producer of NBC's The Sing-Off, to get the inside scoop behind the a cappella choral music movement and its current place in pop culture.

The 2010 survey reports on operations data from the 2008-2009 season. An excellent benchmarking tool.

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A speech by Russell Willis Taylor of National Arts Strategies that addresses ways to turn times of organizational and environmental crisis into growth and creative thinking opportunities. Delivered at the 2010 Conference.

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Alan Brown, principal of WolfBrown, presented these research findings and strategies for audience development at the 2010 Conference.

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