Matthew Sigman | December 12, 2012
Considering a strategic alliance? You might also want to consider these best practices drawn from the major findings of the Mendelssohn Club's Strategic Alliances study featured in the article "The Art of Strategic Alliances" by Matthew Sigman.
Apologies, but you don't have permission to view this page.
Thanks for your interest. You must be a Chorus America member (or derive membership benefits from your relationship to a member organization) to view this content.
If you are currently a member, please log in or create a site user account for access to members-only content. If you are not currently a member, We invite you to join to access all Chorus America’s resources and benefits.
Matthew Sigman | December 10, 2012
When do partnerships add value and when do they distract from a chorus’s mission? Philadelphia’s venerable Mendelssohn Club explores the spectrum of collaboration, from artistic to administrative.
Apologies, but you don't have permission to view this page.
Thanks for your interest. You must be a Chorus America member (or derive membership benefits from your relationship to a member organization) to view this content.
If you are currently a member, please log in or create a site user account for access to members-only content. If you are not currently a member, We invite you to join to access all Chorus America’s resources and benefits.
Viral Video Shines New Light on Choral Music
Lauren Rosenthal | October 11, 2012
If you’ve been on the internet during the past month, you’ve probably seen the quirky viral video of a chorus and orchestra covering the popular, can’t-get-it-out-of-your head song “Call Me Maybe” by Carly Rae Jepsen. There are hundreds of other videos online covering the song, ranging from topics like NFL replacement referees to the United States Olympic swim team, so what makes this one so special? With more than two million hits and counting on YouTube, mentions in newspapers around the country, and even a featured performance on the Today Show, who knew choral music could go so viral?
Apologies, but you don't have permission to view this page.
Thanks for your interest. You must be a Chorus America member (or derive membership benefits from your relationship to a member organization) to view this content.
If you are currently a member, please log in or create a site user account for access to members-only content. If you are not currently a member, We invite you to join to access all Chorus America’s resources and benefits.
Kevin Frey | September 19, 2012
No longer is choral music constrained to choristers standing on risers at the front of a church or concert hall. In recent years, the traditional format has evolved into multisensory, multimedia experiences.
Apologies, but you don't have permission to view this page.
Thanks for your interest. You must be a Chorus America member (or derive membership benefits from your relationship to a member organization) to view this content.
If you are currently a member, please log in or create a site user account for access to members-only content. If you are not currently a member, We invite you to join to access all Chorus America’s resources and benefits.
Kelsey Menehan | April 12, 2012
Consider these insights and cautionary tales gleaned from the experience of four choruses about how to establish and maintain a strong, school-based education outreach program.
Apologies, but you don't have permission to view this page.
Thanks for your interest. You must be a Chorus America member (or derive membership benefits from your relationship to a member organization) to view this content.
If you are currently a member, please log in or create a site user account for access to members-only content. If you are not currently a member, We invite you to join to access all Chorus America’s resources and benefits.
Don Lee | December 2, 2011
Chorus America/ASCAP Award winners describe their commitment to new music and share strategies for building programs, cultivating audiences, collaborating with composers, and bringing new music to life.
Apologies, but you don't have permission to view this page.
Thanks for your interest. You must be a Chorus America member (or derive membership benefits from your relationship to a member organization) to view this content.
If you are currently a member, please log in or create a site user account for access to members-only content. If you are not currently a member, We invite you to join to access all Chorus America’s resources and benefits.
A Composer and Her Audience
Gabriela Lena Frank | September 16, 2011
Composer Gabriela Lena Frank explores the evolving relationship with her audience, beginning with her doting parents.
Apologies, but you don't have permission to view this page.
Thanks for your interest. You must be a Chorus America member (or derive membership benefits from your relationship to a member organization) to view this content.
If you are currently a member, please log in or create a site user account for access to members-only content. If you are not currently a member, We invite you to join to access all Chorus America’s resources and benefits.
Susan Swaney | August 11, 2011
Singing is an anywhere, anytime activity in many parts of the world. There, it's not something you go to—it's something you are. What if we took music out into the world rather than always asking people to come to it? One ensemble endeavors to do just that by taking choral music to the most unlikely places.
Apologies, but you don't have permission to view this page.
Thanks for your interest. You must be a Chorus America member (or derive membership benefits from your relationship to a member organization) to view this content.
If you are currently a member, please log in or create a site user account for access to members-only content. If you are not currently a member, We invite you to join to access all Chorus America’s resources and benefits.
Brian Kellow | April 1, 2011
Are we chasing audiences with marketing and theatrics at the expense of real engagement? Some observations and lessons from the world of opera.
Apologies, but you don't have permission to view this page.
Thanks for your interest. You must be a Chorus America member (or derive membership benefits from your relationship to a member organization) to view this content.
If you are currently a member, please log in or create a site user account for access to members-only content. If you are not currently a member, We invite you to join to access all Chorus America’s resources and benefits.