Innovation

Trends in Arts Audience Behaviors

Drawing on a wide range of arts industry research and his own observations about the larger environment in which arts groups operate, Alan Brown shares six interrelated macro trends affecting audience behaviors and demand for arts programming.

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Choral music covers all manner of human experience—life, death, love, loss, hope, despair, longing, passion, freedom, spirituality. Those are topics that people of all generations can relate to. But it may take a little ingenuity and a willingness to break traditions to get 20- and 30-somethings into your concert hall. Here are three ideas for cultivating young audiences.

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Is a chorus still a chorus if the singers are singing from their computers?

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A speech by Russell Willis Taylor of National Arts Strategies that addresses ways to turn times of organizational and environmental crisis into growth and creative thinking opportunities. Delivered at the 2010 Conference.

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How Choruses Actively Plan for Improvement

No matter where your chorus is on the road toward artistic excellence, you can take steps to get better—a diverse sample of choruses tell their inspiring stories.

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Adventuresome repertoire, distinctive voices, flexible organizations, and innovative productions have expanded the concept of what a professional chorus looks like today—here's what it takes to excel.

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Think choral music is only found in drafty churches or formal concert halls? Think again! These innovators are stretching our imaginations and taking choral performances to the next level.

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Choral Concerts in Unusual Venues

What happens when you take your concert to a museum, armory, warehouse, stone mill, or parking garage? Performing music in unusual venues can ignite a spark of creativity and community connection for choruses.

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What allows one chorus to thrive for more than a century while another is forced to close down after just a few years? Leaders of some of the longest-running choral organizations credit a combination of factors for their longevity.

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Member choruses reported on the impact of the recession on their financial and organizational outlook in a brief survey conducted in 2009.

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