Kelsey Menehan | June 28, 2012
Strategies for reaching out to prospective singers
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Matthew Sigman | March 23, 2012
A journey through the history of Jewish liturgical music alters a chorus’s path to the future.
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To commission and premiere a new piece of music can garner a chorus and a composer media attention, industry recognition, and a concert hall full of audience members. We explore the strategies that choruses have employed to keep their programming fresh and their commissioned works evergreen.
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Six Sure Strategies for Effective Marketing and Ticketing
Mark Shugoll | October 3, 2011
How can choruses stay competitive in the quest for audience in a fast-changing world of busy lifestyles, cultural glut, home theaters, and web-based entertainment options? And how do we make the face of our audience younger and more colorful? Here are six strategies gleaned from recent research in arts marketing.
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Brandon C. Walsh | September 17, 2011
A strong brand is no longer just "nice-to-have" for cultural organizations—it's a necessity. It can engender loyalty, create advocates and ambassadors, and, when needed, provide a margin for forgiveness. Here's how to build your master brand.
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