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Get the Media Attention Your Chorus Deserves

Kathy Bonk | August 11, 2011

Getting the word out to your local media is one of the best ways to ensure that arts patrons and the public know about the good work your chorus is doing. Here are tips for getting your chorus activities and performances noticed.

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Audiences, Management, Marketing/Communications

CD or Not CD

Matthew Sigman | June 1, 2011

On the internet all choruses are equal: Even the smallest ensemble with limited resources can now establish a global presence using digital technology to spread its sound. Here we offer some advice on how to decide which sound format is best for your chorus.

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Audiences, Finance, Permissions/Licensing, Management, Marketing/Communications, Operations

The Shifting Sands of Demand

Trends in Arts Audience Behaviors
Alan Brown | March 1, 2011

Drawing on a wide range of arts industry research and his own observations about the larger environment in which arts groups operate, Alan Brown shares six interrelated macro trends affecting audience behaviors and demand for arts programming.

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Audiences, Community Engagement, Innovation, Marketing/Communications, Performance, Research/Data, Social Media

The Audience Talks

Conversations with Choral Music Concertgoers
Matthew Sigman | March 1, 2011

Through interviews with random, "ordinary" audience members, we discover how they found their way to choral concerts and what keeps them coming back for more—article includes practical recommendations for choral leaders.

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Tags: 
Audiences, Community Engagement, Diversity/Equity/Inclusion, Education Programs, Impact/Value, Marketing/Communications

'Music Director Transition' Tool: Developing a Communications Plan

Chorus America Staff | January 1, 2011

A worksheet to help choruses communicate to all constituents in the event of an artistic founder transition.

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Topic: 
Careers, Conducting, Governance, Marketing/Communications, Tool, Strategic Planning, Technique

'Music Director Transition' Tool: Where to Publicize the Search

Chorus America Staff | January 1, 2011

A list of chorus- and arts-specific job boards.

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Topic: 
Careers, Conducting, Governance, Marketing/Communications, Operations, Strategic Planning, Technique, Tool

Chorus Operations Survey Report (2010)

Roland Kushner | September 1, 2010

The 2010 survey reports on operations data from the 2008-2009 season. An excellent benchmarking tool.

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Topic: 
Audiences, Finance, Marketing/Communications, Operations, Research/Data, Technique, Tool, Governance

Creating Your Social Media Footprint

Chorus America Staff | September 1, 2010

"To Tweet or Not ToTweet," a PowerPoint presentation on how to develop a social media strategy for your chorus given at the 2010 Conference.

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Topic: 
Marketing/Communications, Social Media, Technique, Tool

Creating Your Social Media Footprint

How to Set Up Your Facebook Page, Twitter Account and YouTube Channel
Chorus America Staff | September 1, 2010

A how-to handout developed as part of the "To Tweet or Not To Tweet" presentation at the 2010 Conference.

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Topic: 
Marketing/Communications, Social Media, Technique, Tool

Branding: Beyond the Hype

Securing Your Future by Building Your Brand
Roger Sametz | June 1, 2010

Slides from a presentation given by Roger Sametz of Sametz Blackstone Associates at the 2010 Chorus America Conference.

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Topic: 
Marketing/Communications, Technique, Tool

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