BY KATHERINE CASTILLE

As it became clear the COVID-19 pandemic would wear on for months, many choruses launched digital initiatives to keep their music and their message in front of their audiences. Those with digital strategies already in place have stepped up their efforts. Others are just beginning to navigate this new frontier. All of them are learning valuable lessons about what digital content their audiences want and are willing to pay for.

With singers and concertgoers alike missing festive outings to beloved holiday concerts, this season’s online holiday choral events are giving us the chance to adapt our time-honored traditions. Chorus America is promoting these events to the public to help choruses connect with new audiences and choral fans discover good cheer from the safety of their homes.

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There can be serendipity in the most challenging change of plans. The Master Chorale of South Florida was scheduled for a prime performance at the 2020 Chorus America Conference in Miami -- an ideal setting to premiere a commission from composer Jake Runestad. With a global coronavirus pandemic putting a halt to choral events and most of everyday life as we know it, this performance obviously did not come to fruition.

Instead, the Master Chorale and artistic director Brett Karlin discovered they possesed a brand new work that spoke with uncanny eloquence to our new reality -- and the opportunity to premiere it with the involvement of a wider community of audience members, renowned conductors, and singers than they ever imagined. Karlin and Runestad shared their stories with Chorus America on the journey of this new commission, As Long As We Are Here, which enters a new chapter this fall.