(image via pixabay)
Chorus America tracks news and collect information about the impact of COVID-19 (Coronavirus) from our members and partners and creates articles and other resources that show how the choral field continues to respond. This page serves as our central hub of information to help you stay informed.
The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities.
The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities.
For many choruses, a trend toward last-minute ticket-buying seems to have accelerated in recent months. Pre-pandemic, Christopher Eanes, executive director of Cathedral Choral Society (CCS), had been watching season subscriptions decline steadily, and now, he says, “it's also showing itself in the single ticket sales. People really are waiting until the week of or even the day before to decide.” He reports that ticket sales in the two days before the CCS Christmas concert accounted for 10 percent of event revenue.
While the 2022 holiday season is once again filled with live choral performances, more closely resembling a pre-pandemic December, broadcasting partnerships with local television and radio networks are increasingly a powerful way for choruses to reach audiences beyond the concert hall. We share a list of televised and radio-broadcasted holiday specials featuring Chorus America members and details about how to experience them this festive season.
Photo Credit: Alice Romonov Photography
At the outset of the COVID-19 pandemic, many choruses scrambled to create new virtual connections in an effort to stay engaged with their singers and supporters. Two years on, as singing in-person returns, choral organizations are making the time to reflect on what they’ve learned and to envision a virtual presence that makes sense for their long-term future.
SPONSORED CONTENT FROM A CHORUS AMERICA PARTNER
Sometimes it takes a dramatic change in the environment for an innovation to take hold. That's the story of InsideGuide - a new platform for creating digital program books for concerts and events from arts technology company InstantEncore. Before COVID-19, there were several reasons that a digital program option could make sense for many arts organizations - including increased editing flexibility and lower shipping and printing costs, to name a couple. Then, adopting new safety measures and decreasing touch points became a priority for arts organizations, and this new driving force ultimately led InstantEncore to develop its new platform for digital programs.
David Dombrosky, InstantEncore's chief marketing officer, is right at home with choruses and the Chorus America community, just like he is with emerging technology platforms. A past Chorus America Conference speaker and former chorister himself, David has witnessed a great deal of evolution in technology over his career, and is knowledgeable about helping arts leaders overcome the challenges of adopting new tech - as well as realize the exciting upside of the benefits. David spoke with Chorus America about his own story with technology and the arts, and InstantEncore's new InsideGuide platform for creating digital programs.
