Civic Engagement and Community Outreach have been used so interchangeably in our tagging that we propose using one tag: "Community Engagement" instead
In the wake of terrible events, choruses and choral leaders have found ways to be part of the response and healing process.
To achieve patron engagement and loyalty, you need a core strategy by which to evaluate, understand, and serve your audiences. In this webinar, Matt Lehrman of Audience Avenue, LLC presents a framework that empowers a “whole-organization approach” to building, sorting, and targeting the different audiences your chorus wants to reach. He’ll focus on how to drive deep loyalty, how to inspire return attendance, how to pursue awareness and participation from entirely new population segments, and how to deliver extraordinary experiences that really matter
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After serving as a guest conductor with the Seattle Women's Chorus (SWC), Wendy Moy became friends with Dennis Coleman, who served as the artistic director for all of SWC's 14 years, as well as 35 years with the Seattle Men's Chorus. Now the director of choral activities and music education at Connecticut College and co-artistic director of Chorosynthesis Singers, Wendy spoke with the man she calls one of her mentors in the wake of his retirement about his career and the future of the choral field.
An expert in audience development and diversification, Donna Walker-Kuhne has devoted her professional career to increasing access to the arts. In advance of her keynote plenary on “Dynamic Community Engagement” at Chorus America’s Conference in Cincinnati, she spoke with president and CEO Catherine Dehoney about how the conversation around community engagement has changed—and the opportunities this creates for choruses to “roll up their sleeves and dig in.”
“There are so many commonalities between directing a community choir and the church music experience,” says Tom Dooling of First Presbyterian Church San Antonio.
As a graduate conducting student at Temple University in the 1980s, Diana V. Saez recalls being frustrated that there was no mention of Latin American composers—except for the famous composers Villalobos from Brazil and Ginastera from Argentina. When she moved to Washington DC, in 1990, she found a bustling choral music scene, with a wide variety of choruses. But Latin American music was not part of the standard repertoire.
How does a chorus's legacy continue after its visionary founder is no longer around? It takes the will of a community.
Choral music has a unique power to touch hearts and souls – but how can choruses leverage that power to impact their communities? These four stories provide some answers.
In preparation for publishing a series of community engagement case studies, we asked our members to share their own experiences with community engagement. The responses we received represent choruses of many types and sizes, from all over North America. They show the many different ways choruses are leveraging the power of choral music to impact their communities.
The people who would love to come to your next concert are out there. But it will require more than just more advertising or deeper discounts to find them and bring them into the fold. Arts consultant Matt Lehrman explains.
Thanks for your interest. You must be a Chorus America member (or derive membership benefits from your relationship to a member organization) to view this content.
If you are currently a member, please log in or create a site user account for access to members-only content. If you are not currently a member, We invite you to join to access all Chorus America’s resources and benefits.
