The Voice

Chorus America's award-winning quarterly magazine, The Voice, highlights chorus news, artistic initiatives in the choral world, and advice and commentary on the business of running a successful chorus. The Voice is distributed to nearly 2,000 choral leaders throughout North America. It is published in Spring, Summer, and Fall/Winter; ISSN 1074-0805. Browse articles and past issues in the tabs below. Editor, Liza W. Beth

While it is ultimately the responsibility of the singer to stay properly hydrated, it's not always so easy.

Are we chasing audiences with marketing and theatrics at the expense of real engagement? Some observations and lessons from the world of opera.

Trends in Arts Audience Behaviors

Drawing on a wide range of arts industry research and his own observations about the larger environment in which arts groups operate, Alan Brown shares six interrelated macro trends affecting audience behaviors and demand for arts programming.

Conversations with Choral Music Concertgoers

Through interviews with random, "ordinary" audience members, we discover how they found their way to choral concerts and what keeps them coming back for more—article includes practical recommendations for choral leaders.

Choral music covers all manner of human experience—life, death, love, loss, hope, despair, longing, passion, freedom, spirituality. Those are topics that people of all generations can relate to. But it may take a little ingenuity and a willingness to break traditions to get 20- and 30-somethings into your concert hall. Here are three ideas for cultivating young audiences.

Whether your needs are as simple as amplifying announcements from the podium or as complex as balancing voices with instruments in a large space, paying attention to sound design can make or break your concert.

Participation in a children's chorus yields a return on investment that might seem hard to quantify at first. Parents talk about the many rewards—growing confidence, enhanced musical knowledge and skill, an ability to work together in an accepting, nurturing community, opportunities to travel and learn about other cultures, close friendships—and the challenges of such an investment.

There is perhaps no more fitting metaphor for bridging discord than voices joined in harmony.

Saying Thank You Is Just the Beginning

We all know that thanking our donors is more than good manners—it is a critical part of the donor relations process. But it is just the beginning of a longer- term effort to engage donors more deeply in our organizations.

A Chorus America Board chair reflects upon important characteristics to consider when recruiting candidates for your chorus's board.

How Choruses Actively Plan for Improvement

No matter where your chorus is on the road toward artistic excellence, you can take steps to get better—a diverse sample of choruses tell their inspiring stories.

Adventuresome repertoire, distinctive voices, flexible organizations, and innovative productions have expanded the concept of what a professional chorus looks like today—here's what it takes to excel.

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