Evolving Marketing and Audience Strategies For Our Changed Realities

In this interactive session, arts marketer and consultant Tom O’Connor will share learnings from his firm’s international work in marketing strategy and structural change, and guide participants through a self-assessment of their own organization’s marketing approach. Session attendees will have the opportunity to place their current experiences in a field-wide context and engage in discussion about the way forward. Together we’ll explore topics like brand recognition, relationship building, and what we can learn from new audiences.